Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Putting Calorie Info Up Front

We’re making it easier to find the beverage that’s right for you.

Learn how

Removing Calories from Schools

We’ve made voluntary efforts to remove full-calorie soft drinks from schools.

See the results

Responsible Marketing Commitment

We’ve made a commitment to parents when it comes to how we market our products to children under 12.

Learn more