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Industry Efforts

Finding balance can sometimes be a challenge. That’s why America’s beverage companies — The Coca-Cola Company, Keurig Dr Pepper and PepsiCo — are working together to drive real solutions that help reduce the sugar you get from beverages. Whether it’s providing more choices with less sugar, putting calorie information right up front, removing full-calorie soft drinks from schools or setting responsible marketing guidelines, we’re always looking for ways to support your efforts to make every day a balanced one.

Cutting Sugar in the American Diet

America’s beverage companies are offering more beverage choices with less sugar or no sugar at all — including smaller portions of your favorites.

Find out How

Putting Calories Right Up Front

We are making it easier to find the beverage that’s right for you with clear calorie labels on every bottle, can and pack.

Learn How

Removing Calories from Schools

We voluntarily removed full-calorie soft drinks from schools, which has reduced beverage calories shipped to K-12 schools by more than 94%.

See the Results

Responsible Marketing Commitment

We’ve made a commitment to parents to advertise only 100% juice, water and milk-based drinks to children under 12.

Learn More