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Global Marketing Policy

Since 2008, we’ve remained committed to our Global Marketing Policy for Children, which ensures that when it comes to audiences under the age of 12, we advertise only 100% juice, water and milk-based drinks, not soft drinks or juice-based drinks. This policy applies to a comprehensive list of media, including television, radio, print, internet, phone messaging and cinema — including product placement.

Default Beverages in Children’s Meals

America’s beverage companies understand that parents know best when it comes to making food and beverage choices for their kids. And parents have made it clear that they prefer water, milk or juice for their youngest children. That’s why we’re committed to working with restaurants across the country that want to adopt these options as the default beverages in children’s meals:

  • Water — Still, sparkling, or flavored water with no added natural or artificial sweeteners.
  • Milk — Flavored or unflavored nonfat or low-fat (1%) dairy milk or nutritionally equivalent non-dairy beverage (i.e. soy, almond or oat milk), in a serving size of 8 ounces or less.
  • Juice — 100% fruit or vegetable juice, or fruit/vegetable juice combined with water or carbonated water, with no added natural or artificial sweeteners, in a serving size of 8 ounces or less.

Children’s Food and Beverage Advertising Initiative

America’s leading beverage companies were among the first to sign on to the Children’s Food and Beverage Advertising Initiative. The Initiative increases the percentage of advertising aimed at audiences under 12 for products meeting defined nutrition standards. Compliance with the Initiative is tracked and reported annually by an independent third party.

“The participating companies’ commitments are making a positive impact on the children’s food advertising landscape.”

Children’s Food & Beverage Advertising Initiative in Action, Report on Compliance and Progress