Responsible Marketing Commitment
Coca-Cola, Dr Pepper and Pepsi understand the responsibilities associated with marketing to children. Under a Global Marketing Policy for Children adopted in 2008, when it comes to audiences under the age of 12, we only advertise 100% juice, water and milk-based drinks, not soft drinks or juice-based drinks. This policy applies to a comprehensive list of media, including television, radio, print, Internet, phone messaging and cinema—including product placement. U.S. policy also extends to elementary and middle schools, where we have committed to not market any brands.