“These ferocious competitors, Coke, Dr Pepper and Pepsi,
have come together in an unprecedented commitment
to help us reduce the calories and sugar that we’re
consuming from their beverages, and it’s a really big deal.”

– Susan Neely, American Beverage Association

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Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all.


Supporting Communities

We’re bringing more choices and less sugar to neighborhoods where obesity is a tough, community-wide challenge.

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