Putting Calorie Info Up
Front

America’s beverage companies have put
clear calorie information at your fingertips.
Our Clear on Calories Initiative and Calories
Count™ Beverage Vending Program are both
designed to help you choose a beverage
that fits your needs.

Clear on Calories

As part of the Clear on Calories Initiative, launched in 2010 in support of the “Let’s Move” anti-obesity campaign, we added an easy-to-read calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories are labeled per 12 ounces in most cases. On vending machines, calorie labels are right on the buttons to make it easier to choose the beverage that’s right for you.

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Removing Calories from Schools

See the results of our voluntary efforts to remove full-calorie soft drinks from schools.

See results

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all.

Explore