Removing Calories from Schools

We promised parents that we would change the beverages
offered in schools, and we delivered. The National
School Beverage Guidelines
were a voluntary effort—in
partnership with the Alliance for a Healthier Generation
—that removed full-calorie sodas from schools. In fact,
our voluntary Guidelines were so effective, the USDA
Smart Snacks in Schools Beverage Guidelines
largely based on them.

Our Results

checkmarkWe removed full-calorie soft drinks from all K-12 schools.
Under the voluntary Guidelines, 100% juice, low-fat milk and
bottled water are allowed in elementary and middle schools.
In addition to these, low- and no-calorie beverages and
calorie-capped sports drinks, flavored waters and
teas are allowed in high schools.

checkmarkNone of our beverages shipped to schools exceeded
66 calories per 8 ounces, except 100% juices.
These juices are portion controlled to 8 ounces
in elementary schools, 10 ounces in middle schools
and 12 ounces in high schools.

checkmarkWe reduced beverage calories shipped to schools by 90%
between 2004 and the 2009-2010 school year.*

*Data compiled by Keybridge Research and published in the American Journal of Public Health (Aug. 16, 2012)

Cutting Sugar in the American Diet

Check out how the beverage industry’s Balance Calories Initiative is working to reduce beverage calories per person 20% by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all.


Putting Calorie Info Up Front

Learn how we’re making it easier to find the beverage that’s right for you.

See how