Industry Efforts
Finding balance can sometimes be a challenge. That’s why America’s beverage companies—The Coca-Cola Company, Keurig Dr Pepper and PepsiCo—are working together to drive real solutions that deliver the choices you want and the information you need to make informed decisions. Whether it’s providing more choices with less sugar, delivering easy-to-understand information about beverage ingredients, removing full-calorie soft drinks from schools or setting responsible marketing guidelines, we’re always looking for ways to support your efforts to make every day a balanced one.
Cutting Sugar in the American Diet
America’s beverage companies are offering more beverage choices with less sugar or no sugar at all — including smaller portions of your favorites.
Find out How
Transparent Information on Ingredients
We’re empowering Americans with the information you need to decide what’s best for your family. GoodtoKnowFacts.org puts easy-to-understand information about beverage ingredients right in your hands, all in one place. For more than 100 ingredients, you can find common uses, alternative names and the safety behind our ingredients, including what food safety agencies around the world say. No spin. No judgments. Just the facts from the experts.
Learn How
Removing Calories from Schools
Twenty years ago, we voluntarily removed full-calorie soft drinks from schools because when it comes to kids, parents should decide.
See the Results
Responsible Marketing Commitment
We do not market to children. We do not place any marketing for soft drinks or juice-based drinks in television, streaming and digital where 30% or more of the audience are children under 13.
Learn More