“Healthier Generation is proud to act as an independent implementation partner in this landmark initiative. This effort is a testament to the power of evidence-driven agreements between corporations and non-profits to profoundly impact public health.”

– Kathy Higgins, CEO, Alliance for a Healthier Generation

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all


Supporting Communities

We’re bringing more choices and less sugar to neighborhoods where obesity is a tough, community-wide challenge.

View communities