“The health of children and families will be greatly improved if we achieve that goal of reducing the amount of calories from beverages consumed across the country. That would be a profound public health achievement.”

— Dr. Howell Wechsler, Alliance for a Healthier Generation

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all


Supporting Communities

We’re bringing more choices and less sugar to neighborhoods where obesity is a tough, community-wide challenge.

View communities