Coca-Cola, Dr Pepper and Pepsi are working together to give families more beverage choices with less sugar. It’s an unprecedented commitment that’s having a positive impact in communities nationwide.
Watch the stories behind the largest voluntary effort to fight obesity by any industry.
Three competitors working together
Encouraging consumers to try beverages with less sugar
Innovating to reduce calories from our beverages
Developing partnerships in local communities
Bringing more beverage choices to families
More Choices. Smaller Portions. Less Sugar.
Providing clear calorie information up front
Reduced beverage calories in schools by 90%
Consumers are looking for options with less sugar. Coca-Cola, Dr Pepper and Pepsi are working together to make it happen.
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“Healthier Generation is proud to act as an independent implementation partner in this landmark initiative. This effort is a testament to the power of evidence-driven agreements between corporations and non-profits to profoundly impact public health.”
– Anne Ferree, Chief Strategy and Partnership Officer, Alliance for a Healthier Generation
The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.
Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all
We’re bringing more choices and less sugar to neighborhoods where obesity is a tough, community-wide challenge.