Bringing more beverage choices to families

Americans want more choices and less sugar for their families. We listened. America's beverage companies are bringing so many new choices, to the beverage aisle.

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“Healthier Generation is proud to act as an independent implementation partner in this landmark initiative. This effort is a testament to the power of evidence-driven agreements between corporations and non-profits to profoundly impact public health.”

– Anne Ferree, Chief Strategy and Partnership Officer, Alliance for a Healthier Generation

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all


Supporting Communities

We’re bringing more choices and less sugar to neighborhoods where obesity is a tough, community-wide challenge.

View communities