East Los Angeles

In 2015, America’s beverage companies began working with stores, restaurants and local partners in communities in eastern Los Angeles. It’s all part of the Balance Calories Initiative, a partnership with the Alliance for a Healthier Generation to reduce beverage calories consumed per person 20% by 2025 across the nation.

We’re rolling out our efforts to communities that face greater challenges to reducing their sugar intake, such as higher obesity rates and less access to lower-sugar beverage options. Specifically, we’re focusing on the Boyle Heights, Lincoln Heights, El Sereno and East LA neighborhoods. Our efforts behind building more balanced communities include:

  • working with retailers to display and offer reduced-calorie beverages.
  • offering in-store samples and other incentives to try new beverages.
  • partnering with community organizations to educate families about this new initiative.
  • implementing messaging to increase calorie awareness.

How We’re Supporting Your Efforts to Balance

Here are just a few ways we’re making it easier to find the choice that’s right for you.

“Healthier Generation is proud to act as an independent implementation partner in this landmark initiative. This effort is a testament to the power of evidence-driven agreements between corporations and non-profits to profoundly impact public health.”

– Kathy Higgins, CEO, Alliance for a Healthier Generation

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all.


Making a Difference

America’s beverage companies are leading the largest voluntary effort to fight obesity by any industry.

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