National Campaign, Local Focus
Balance Calories supports your efforts to reduce the sugar and calories you get from beverages. And it’s intentional. While The Coca-Cola Company, Keurig Dr Pepper and PepsiCo are working together on this national effort, we’re also working locally to help reduce sugar in communities where health disparities are prevalent and obesity rates are high. These include communities within Los Angeles, Little Rock, New York City, Greater Montgomery, Alabama, and the Mississippi Delta.
Here are a few ways we’re supporting your efforts to reduce sugar.
Spreading the Word
We know that balance is important. That’s why you’ll see signs on coolers and displays in-store reminding you to “think balance” when making your beverage choices.
More Choices, Less Sugar
We’re offering an increasing variety of beverages and package sizes– including sparkling, flavored, and bottled waters, and zero-calorie sports drinks, teas and soft drinks.
Clear on Calories
We’re placing simple, easy-to-read calorie information on the front of every bottle, can and pack, so you can make the choice that’s right for you.