New York City

In 2015, America’s beverage companies began working with stores, restaurants and local partners in communities in New York. It’s all part of the Balance Calories Initiative, a partnership with the Alliance for a Healthier Generation to reduce beverage calories consumed per person 20% by 2025 across the nation. We’re rolling out our efforts to communities that face greater challenges to reducing their sugar intake, such as higher obesity rates and less access to lower-sugar beverage options. Specifically, we’re focusing on the South Bronx, and the Brooklyn neighborhoods of Stuyvesant and Crown Heights. Our efforts behind building more balanced communities include:

  • working with retailers to display and offer reduced-calorie beverages.
  • offering in-store samples and other incentives to try new beverages.
  • partnering with community organizations to educate families about this new initiative.
  • implementing messaging to increase calorie awareness.

How We’re Supporting Your Efforts to Balance

Here are just a few ways we’re making it easier to find the choice that’s right for you.

Signs on coolers and displays remind everyone to think “balance” before making their beverage choices.

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More choices, including smaller portions and a wider range of beverages with less sugar or no sugar at all. Explore your choices.

bottle sizes

  • SOFT DRINKS IN A RANGE OF CALORIES
  • SPARKLING TEAS AND WATERS
  • SPORTS DRINKS
  • READY-TO-DRINK TEAS & COFFEE
  • BOTTLED WATER
  • FLAVORED AND ENHANCED WATERS
  • JUICE AND JUICE DRINKS
Clear calorie information on the front of every product.

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“Healthier Generation is proud to act as an independent implementation partner in this landmark initiative. This effort is a testament to the power of evidence-driven agreements between corporations and non-profits to profoundly impact public health.”

– Anne Ferree, Chief Strategy and Partnership Officer, Alliance for a Healthier Generation

Cutting Sugar in the American Diet

The beverage industry’s Balance Calories Initiative works to reduce beverage calories an additional 20% per person by 2025.

Find out how

Introducing More Choices

Coca-Cola, Dr Pepper, and Pepsi have introduced more products with less sugar or no sugar at all.

Explore

Making
a Difference

America’s beverage companies are leading the largest voluntary effort to fight obesity by any industry.

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