Eastern Los Angeles

In 2015, America’s beverage companies began working with stores, restaurants and local partners in communities in eastern Los Angeles. It’s all part of the Balance Calories Initiative, a partnership with the Alliance for a Healthier Generation to reduce beverage calories consumed per person 20% by 2025 across the nation.

We’re rolling out our efforts to communities that face greater challenges to reducing their sugar intake, such as higher obesity rates and less access to lower-sugar beverage options. Specifically, we’re focusing on the Boyle Heights, Lincoln Heights, El Sereno and East LA neighborhoods. Our efforts behind building more balanced communities include:

  • working with retailers to display and offer reduced-calorie beverages.
  • offering in-store samples and other incentives to try new beverages.
  • partnering with community organizations to educate families about this new initiative.
  • implementing messaging to increase calorie awareness.

How We’re Supporting Your Efforts to Balance

Here are just a few ways we’re making it easier to find the choice that’s right for you.

“We applaud the beverage industry for focusing on these community interventions and will work closely with them to track and evaluate the impact of this work.”

— Dr. Howell Wechsler, CEO Alliance for a Healthier Generation

Cutting Sugar in the American Diet

Check out how the beverage industry’s Balance Calories Initiative is working to reduce beverage calories per person 20% by 2025.

Introducing More Choices

Explore a wider range of products with less sugar or no sugar at all from Coca-Cola, Dr Pepper and Pepsi.


More options, same great taste, fewer calories twitter.com/PepsiCo/status/941…

@Balance US